Feng Yichi, vice-president and gaming head of NBA China, introduces the Chinese fans' market during the press conference. [Photo provided to chiandaily.com.cn]
Beijing Ruyi Jingxiu Network Technology Co and NBA China announced a landmark licensing partnership on Wednesday in Shanghai, to co-develop two mobile basketball games that blend authentic NBA elements with cutting-edge gaming technology.
The collaboration grants Ruyi Jingxiu access to NBA's extensive library of game footage and player data, enabling hyper-realistic recreations of on-court action through real-time motion capture. Players' micro-expressions and tactical gestures will be replicated with nanoscale precision, offering gamers an immersive NBA arena experience.
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